At Arc Research we tackle each client request in a customised fashion. Your requirements and objectives determine the approach to be taken and each step receives your prior agreement. We conduct Qualitative Research through in-depth personal interviews, telephone interviews and focus group discussions for insights into motivation, attitudes and values of consumers and other target groups.
We conduct Quantitative Research of a representative sample group through door-to-door, field studies and telephone surveys to quantify and measure consumer responses A Combined approach of both Qualitative and Quantitative Research, conducted in stages, provides both breadth and depth to the information gathered. We utilise CATI/CAPI (Computer Aided Telephone/Personal Interviewing) technology in the data collection process. The use of telephone interviewing equipment to automate the process of conducting interviews enables accuracy, speed, and a high productivity yield in carrying out large-scale survey projects.